How are music genres related to the world of advertising? When Alexander was 15 he encountered a subculture of hardcore punk – straight edge. A movement that promotes a do-it-your-self method and whose adherents are socially engaged. The music and the passion of the followers blew his mind. Years after, he is now a copywriter working for a leading advertising agency and finds many cross points in his work and his favoured genre. Both require extreme enthusiasm and long-term commitment. Unfortunately, ground-breaking planned Ads often become mainstream pop when they are released. Alexander scouts out the reasons and analyzes the impact of Ads on people’s daily lives.
