Hi there. I'm going to be talking a little bit about music, machines and life. Or, more specifically, what we learned from the creation of a very large and complicated machine for a music video. Some of you may recognize this image. This is the opening frame of the video that we created. We'll be showing the video at the end, but before we do, I want to talk a little bit about what it is that they wanted.
Pershendetje Une do te flas pak rreth muzikes , makinerive , dhe jetes. Ose me specifikisht , cfare ne mesuam nga krijimi e nje makinerie te madhe dhe komplikuar per nje video muzike Disa nga jush mund ta njohin kete imazh. Kjo eshte hapja e nje pjese te videos qe ne kemi krijuar. Ne do t'ju tregojme videon ne fund , por perpara se ne ta bejme , Une duar te flas pak rreth cfare eshte ajo qe ata kerkuan .
Now, when we first started talking to OK Go -- the name of the song is "This Too Shall Pass" -- we were really excited because they expressed interest in building a machine that they could dance with. And we were very excited about this because, of course, they have a history of dancing with machines. They're responsible for this video, "Here It Goes Again." 50-million-plus views on YouTube. Four guys dancing on treadmills, no cuts, just a static camera. A fantastically viral and wonderful video. So we were really excited about working with them. And we sort of started talking about what it is that they wanted. And they explained that they wanted kind of a Rube Goldberg machine.
Kur ne fillim ne filluar te flisnim me OK Go-- emri i kenges eshte "This Too Shall Pass"-- ne ishim vertet te emecionuar sepse ata shprehen interes per te ndertuar nje makineri me te cilen mund te kercenin. Ne ishim shume te emocionuar rreth kesaj sepse, sigurisht, ata kishin nje histori kercimi me makineri. Ata ishin pergjegjes per kete video, "Here It Goes Again" 50-milion shikime ne Youtube . Kater djem te cilet kercenin ne makineri ecjesh asnje shkeputje, vetem nje kamera statike. Nje video virale fantastike dhe e mrekullueshme. Keshtu qe ishim me te vertet te emocionuar per te punuar me ata. Dhe ne filluar te flisnin rreth cfare ishte ajo qe ata kerkonin. Dhe ata na shpjeguan qe kerkonin nje tip makinerie Rube Goldberg.
Now, for those of you who don't know, a Rube Goldberg machine is a complicated contraption, an incredibly over-engineered piece of machinery that accomplishes a relatively simple task. So we were excited by this idea, and we started talking about exactly what it would look like. And we came up with some parameters, because, you know, building a Rube Goldberg machine has limitations, but it also is pretty wide open.
Tani, per ata qe te cilet nga ju nuk e dine, nje makineri Rube Goldberg eshte nje paisje shume e komplikuar nje makineri tmerrsisht e mbi-projekturar qe permbush nje levizje the thjesht . Ne ishim te emocionuar nga kjo ide, dhe filluam te flisnim se si do te dukej ekzaktesisht. Dhe arritem me disa parametra qe-- ju e dini , te ndertosh nje makineri Rube Goldberg ka kufizime, por gjithashtu gjeresisht e hapur .
And we wanted to make sure that we did something that would work for a music video. So we came up with a list of requirements, the "10 commandments," and they were, in order of ascending difficulty: The first is "No magic." Everything that happened on screen had to be very easily understood by a typical viewer. The rule of thumb was that, if my mother couldn't understand it, then we couldn't use it in the video. They wanted band integration, that is, the machine acting upon the band members, specifically not the other way around. They wanted the machine action to follow the song feeling. So as the song picks up emotion, so should the machine get grander in its process. They wanted us to make use of the space. So we have this 10,000-square-foot warehouse we were using, divided between two floors. It included an exterior loading dock. We used all of that, including a giant hole in the floor that we actually descended the camera and cameraman through. They wanted it messy, and we were happy to oblige. The machine itself would start the music. So the machine would get started, it would travel some distance, reacting along the way, hit play on an iPod or a tape deck or something that would start playback. And the machine would maintain synchronization throughout. And speaking of synchronization, they wanted it to sync to the rhythm and to hit specific beats along the way. Okay. (Laughter) They wanted it to end precisely on time. Okay, so now the start to finish timing has to be perfect. And they wanted the music to drop out at a certain point in the video and actual live audio from the machine to play part of the song. And as if that wasn't enough, all of these incredibly complicating things, right, they wanted it in one shot.
Dhe ne donim te ishim te sigurte qe po benim dicka qe do te funsiononte per nje video me muzike. Keshu qe ne morem nje lisite per kerkesa, prej tipit te "10-te urdheresave," dhe ato ishin, ne rregull veshtiresie: E para eshte "Ska magji." Cdo gje zhvillhen ne ekran duhet te jete lehtesisht e kuptueshme nga nje shikues tipik. Regulli i gishtit ishte, nqs, mamaja ime s'do ta merrte vesh ate, dhe ne s'do mundnim te perdorim ate video. Ata donin integrim ne varesi te bandes, qe so te thote qe makineria te leviz sipas pjestareve te bandes, specifikisht jo ne nje menyre tjeter. Ata donin levizjet e makinerise te ndiqnin ndienjen e kenges. Duke kapur kenga emocion, ashtu dhe makineria rritet ne vet procesin e saj . Ata deshin qe ne te benim perdornim hapsiren. Keshutu qe ne kemi 10,000 metra katrore magazine qe po perdornim , te ndare ne dy kate. Ajo perfshinte nje port te jashtme per ngarkime. Ne e perdorem te gjithe ate , duke perfshire vrime gjigande ne kat qe ne aktualisht zbrisnim kameren dhe kameramanin permes saj. Ata e donit ate te remujshme , dhe ne ishim te lumtur per ta bere . Makineria vet do te fillonte muziken. Keshtu qe makineria te fillonte, do te levizte ne nje distance, duke reaguar gjate rruges , duke ndezur nje iPod apo kasete ose dicka qe do ta bente playback. Dhe makineria do te mbante sinkronizimin gjate gjithe kohes. Dhe duke folur rreth sinkronizimit, ata donin te sinkronizomin ritmin dhe goditjet e duhura ne vazhdim. Ne rregull ( Qeshje ) Ata donin qe ajo te mbaronte ne kohen e duhur. Ok tani koha e nisjes dhe fundit duhet te ishin perfekte. Dhe ata donin qe muzika te nderpritej ne nje pike te videos dhe te degjohej zhurma nga makineria qe luante nje pjese nga kenga. Dhe sikur kjo te mos mjaftonte, te tera ngaterresa te pabesueshme gjerash , ata i donin ne nje levizje .
(Laughter)
( Qeshje )
(Applause)
( Duartrokitje )
Okay. So, just some statistics about what we went through in the process. The machine itself has 89 distinct interactions. It took us 85 takes to get it on film to our satisfaction. Of those 85 takes, only three actually successfully completed their run. We destroyed two pianos and 10 televisions in the process. We went to Home Depot well over a hundred times. (Laughter) And we lost one high-heeled shoe when one of our engineers, Heather Knight, left her high-heeled shoe -- after a nice dinner, and returned back to the build -- and left it in a pile of stuff. And another engineer thought, "Well, that would be a really good thing to use" and ended up using it as a really nice trigger. And it's actually in the machine.
Ok . Ja, disa statistika reeth, disa nga gjerat qe perjetuam gjate procesit . Makineria ne vetvete ka 89 veprime te ndryshme . Ne na u deshen 85 prova per ti vendosur ne nje film per kenaqesine tone . Nga ato 85 provat, vetem tre nga ato kompletuan detyren e tyre. Ne prishem dy piano dhe 10 televizora gjate procesit. Ne shkuan reth 100 here tek Home Depot posacerisht per kete pune . ( Qeshje ) Dhe ne humbem nje kepuce me take kur nje nga inxhinjeret tona,Heather Knight, la njeren nga kepucet te saja me tak te larte ---mbas nje darke te mire , dhe u kthye per te ndertuar dhe e la ate nje nje tufe me gjera . Dhe nje inxhinier tjeter mendoi, " Do te ishte me te vertet nje gje e mire per ta perdorur." Dhe e perfundoi duke perdorur taken si nje kembez te bukur . Dhe eshte aktualisht ne makine.
So what did we learn from all of this? Well, having completed this, we have the opportunity to step back and reflect on some of the things. And we learned that small stuff stinks. Little balls in wooden tracks are really susceptible to humidity and temperature and a little bit of dust, and they fall out of the tracks, the exact angles makes it hard to get right. And yet, a bowling ball will always follow the same path. It doesn't matter what temperature it is, doesn't matter what's in its way; it will pretty much get where it needs to go. But as much as the small stuff stinks, we needed somewhere to start, so that we would have somewhere to go. And so you have to start with it. You have to focus on it. Small stuff stinks, but, of course, it's essential, right?
Pra cfare mesuam nga e gjitha kjo ? Duke, perfunduar kete, ne patem mundesine per te reflektuar nga disa nga gjerat . Dhe ne mesuam qe gjerat e vogla mbajne ere te keqe. Topa te vegjel ne pjese druri jane me te vertete te ndjeshem nga lageshtira dhe temperatura dhe pak pluhur , dhe ato bien jashte binarve, qe kendet ekzakte jane te veshtira per ti gjetur ekzakt . Dhe akoma, nje top i bowling do te ndjeke gjithmone te njejten rruge. Nuk ka rendesi sa eshte temperatura, nuk ka rendesin se cfare i del para ; do te shkoje atje ku ka nevoje te shkoje. Por aq shume sa gjerat e vogla vijne ere, ne na duhej ta fillonim diku, keshtu qe do kishim ku te shkonim . Dhe keshtu qe duhet ta fillosh me te.Ti duket te fokusohesh ne te. Gjerat e vogla mbajne ere, por, gjithashtu, eshte esenciale .
What else? Planning is incredibly important. (Laughter) You know, we spent a lot of time ideating and even building some of these things. It's been said that, "No battle plan survives contact with the enemy." I think our enemy was physics -- (Laughter) and she's a cruel mistress. Often, we had to pull things out as a result because of timing or aesthetics or whatever. And so while planning is important, so is flexibility. These are all things that ended up not making it into the final machine. So also, put reliable stuff last, the stuff that's going to run every time. Again, small to large is relevant here. The little Lego car in the beginning of the video references the big, real car near the end of the video. The big, real car works every time; there's no problem about it. The little one had a tendency to try to run off the track and that's a problem. But you don't want to have to reset the whole machine because the Lego car at the end doesn't work, right. So you put that up front so that, if it fails, at least you know you don't have to reset the whole thing.
Cfare tjeter ?Planifikimi eshte shume i rendesishem . ( Qeshura ) A e dini, ne kaluam nje kohe te gjate duke ideuar dhe madje edhe ndertuam disa nga keto gjera. Eshte thene qe, "Asnje plan lufte nuk i mbijeton kontaktit me armikun" Une mendoj qe armiku jone ishte fizika, ( Te qeshura ) dhe ajo eshte nje dashur e mizore . Zakonisht ne duhet te terhiqnim gjerat si rezultat i kohes apo estetikes ose cfare dickaje tjeter Dhe kshu ndersa planifikimi eshte i rendesishem , keshtu eshte dhe fleksibiliteti. Keto jane te gjitha gjera qe perfundojne per te mos ta bere nje nje makineri te plote . Gjithashtu vendosni gjerat e besueshmene fund, gjerat qe do te vihen ne pune cdo kohe. Perseri te vogla per te medhaja jane te rendesishme ketu. Makina e vogel prej Legosh ne fillim te videos referon te madhen , makinen e vertet afer mbarimit te videos. Makina e madhe, e verteta punon cdo kohe, ska problem rreth asaj . Kjo e vogla ka tendencen te dali jashte nga rruga dhe ky eshte nje problem. Por ti nuk do te ta risistemosh te tere makinen sepse makina prej Legosh ne fund nuk punon apo jo . Keshtu qe ti e ve ate ne fillim, ne menyre, qe po te deshtoj , te pakten ti e di ti e di qe nuk ke nevoje ta regulloshte te teren.
Life can be messy. There were incredibly difficult moments in the building of this thing. Months were spent in this tiny, cold warehouse. And the wonderful elation that we had when we finally completed it. So it's important to remember that whether it's good or it's bad, "This Too Shall Pass."
Jeta mund te jete e rremujshme . Kishte momente vertet te veshtira ne ndertimin e makinerise. Muaj te tere kaluam nje kete magazine te ftohte . Nje ngazellim te madhe patem kur perfundimisht e perfunduam ate. Keshtu qe eshte e rendesishme per te kujtuar qe edhe sikur te jete e mire apo e keqe, "Ajo gjithashtu do ta kaloje"
Thank you very much.
Shume falemderit .
(Applause) And now to introduce
( Duartrokitje ) Dhe tani per ta paraqitur
their music video, we have OK Go.
videon e muzises se tyre ne kemi Ok GO
OK Go: An introduction. Hello TEDxUSC. We are OK Go. What are we doing? Oh, just hanging out with our Grammy. What what! It think we can do better than this. Hello TEDxUSC. We are OK Go. Have you read the "Natural Curiosity Cabinet?" I mean, "Curiosity" -- excuse me. Let me start again. We need some more ridiculous things besides "The Cabinet of Natural Curiosities." Tim's sundial hat. Have you seen the new work they've done to the Waltz Towers? Sorry, start again. (Barking) Dogs. Hello, TEDxUSC. We are OK Go, and this our new video, "This Too Shall Pass." [unclear] Kay, we can still do one better I think, yeah. That one's pretty good. It's getting better.
Ok GO: Ne prezantim. Hello TEDxUSC. Ne jemi Ok GO Cfare po bejme ne? Oh ne duke kaluar kohe me cmimin Grammy. Cfare cfare. Une mendoj qe ne mund te bejme me mire se kjo. Hello TEDxUSC. Ne jemi Ok Ec. A e keni lexuar" Kabinetin Natural te Kuriositetit?" Duam te them, "Kurioziteti" -- me falni . Me leni te filloj perseri. Ne na duket disa gjera qesharake me shume se "Kabinetit Natural te Kuriositetit"? Kapelja e Timit . A e keni pare punen e re ne Kullat Waltz ? Me falni , fillojme perseri . ( Duke lehur ) Qente. Hello, TEDxUSC. Ne jemi OK Go, Dhe kjo videoja jone e re, :Kjo gjithashtu do te kaloje" ( e pa qarte ) Kay ne mundemi te bejme akoma nje me te mire , Ajo gje eshte shume e mire,eshte duke u permirsuar
(Music)
( Muzike )
♫ You know you can't keep letting it get you down ♫
♫ E dini qe nuk mund ta lejosh ate te te mposhtë ♫
♫ And you can't keep dragging that dead weight around ♫
♫Dhe nuk mund te vazhdosh te terheqesh ate pesh' te vdekur verdalle♫
♫ If there ain't all that much to lug around ♫
♫ Nese nuk ka aq shume per te vazhduar♫
♫ Better run like hell when you hit the ground ♫
♫ Me mire vrapo para se te biesh♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ You can't stop these kids from dancing ♫
♫ Nuk mund ti ndalosh keta femije se kercyeri ♫
♫ Why would you want to? ♫
♫ Pse do doje ti ?♫
♫ Especially when you're already getting yours ♫
♫ Vecanerisht kur je duke e mare tenden ♫
♫ Cuz if your mind don't move and your knees don't bend ♫
♫ Sepse nese mendja jote nuk leviz dhe gjunjet e tu nuk perkulen♫
♫ Well don't go blaming the kids again ♫
♫ Epo mos shko te fajesosh femijet perseri♫
♫ When the morning comes ♫
♫ kur vjen mengjesi ♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi ♫
♫ Let it go ♫
♫ Lere ate te shkoje♫
♫ This too shall pass ♫
♫Kjo gjithashtu do te kaloje♫
♫ Let it go ♫
♫ Lere ate te shkoje♫
♫ This too shall pass ♫
♫Kjo gjithashtu do te kaloje♫
♫ You know you can't keep letting it get you down ♫
♫ E dini qe nuk mund ta lejosh ate te te mposhtë ♫
♫ No, you can't keep letting it get you down ♫
♫ E dini qe nuk mund ta lejosh ate te te mposhtë ♫
♫ Let it go ♫
♫ lere te ike♫
♫ This too shall pass ♫
♫Kjo gjithashtu do te kaloje♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi♫
♫ When the morning comes ♫
♫ Kur vjen mengjesi♫
(Cheering)
( Duke e mbeshtetur ate )