Hej. Jeg vil fortælle lidt om musik, maskiner og liv. Eller mere specifikt, hvad vi lærte ved at konstruere en meget stor og kompliceret maskine til en musikvideo Nogle af jer genkender måske dette billede. Det er det indledende billede fra videoen, som vi lavede. Jeg viser jer videoen til slut, men før vi når så langt vil jeg fortælle lidt om hvad det er de ville have.
Hi there. I'm going to be talking a little bit about music, machines and life. Or, more specifically, what we learned from the creation of a very large and complicated machine for a music video. Some of you may recognize this image. This is the opening frame of the video that we created. We'll be showing the video at the end, but before we do, I want to talk a little bit about what it is that they wanted.
Da vi først begyndte at snakke med OK Go.. -- navnet på sangen er "This Too Shall Pass" -- .. var vi virkelig begejstrede fordi de var interesserede i at bygge en maskine, som de kunne danse med. Og vi var virkelig begejstrede for ideen fordi, som I måske ved, så har de en fortid i at danse med maskiner. De er ansvarlige for denne vide, "Here It Goes Again." over 50 millioner visninger på YouTube. Fire fyre som danser på løbebånd, ingen klip, bare et statisk kamera. En fantastisk viral og vidunderlig video. Så vi var virkelig begejstrede for at arbejde med dem. Og vi begyndte løst at tale om, hvad det var de ønskede. Og de forklarede at de ønskede en slags Rube Goldberg maskine.
Now, when we first started talking to OK Go -- the name of the song is "This Too Shall Pass" -- we were really excited because they expressed interest in building a machine that they could dance with. And we were very excited about this because, of course, they have a history of dancing with machines. They're responsible for this video, "Here It Goes Again." 50-million-plus views on YouTube. Four guys dancing on treadmills, no cuts, just a static camera. A fantastically viral and wonderful video. So we were really excited about working with them. And we sort of started talking about what it is that they wanted. And they explained that they wanted kind of a Rube Goldberg machine.
For Jer som ikke kender til en Rube Goldberg maskine, så er det en kompliceret tingest, et utroligt overindviklet stykke maskineri som varetager en relativt simpel opgave. Så vi var begejstrede for ideen, og vi begyndte at diskutere præcis hvordan den skulle se ud. Og vi fandt nogle parametre som -- du ved, at bygge en Rube Goldberg maskine har begrænsninger men rummer også store muligheder.
Now, for those of you who don't know, a Rube Goldberg machine is a complicated contraption, an incredibly over-engineered piece of machinery that accomplishes a relatively simple task. So we were excited by this idea, and we started talking about exactly what it would look like. And we came up with some parameters, because, you know, building a Rube Goldberg machine has limitations, but it also is pretty wide open.
Og vi ville være sikre på at lave noget som ville fungere i en musikvideo. Så vi lavede en liste over krav som skulle opfyldes "de ti bud", og listede dem efter stigende sværhedsgrad: Det første bud er "Ingen Magi" Alt hvad der skete på skærmen skulle være meget nemt at forstå for en typisk tilskuer. Tommelfingerreglen var, at hvis min mor ikke kunne forstå det, så kunne det ikke bruges i videoen. De ville have bandet integreret, at maskinen rettede sig efter medlemmerne i bandet, og på ingen måde det modsatte. De ville have maskinen til at følge sangens følelse. Så mens sangen samler følelser skulle maskinen gøre det samme og blive større i processen. De ville have os til at bruge plads. Så vi har dette knap 1000 m2 varehus som vi brugte delt på to etager. Det var inklusiv en udendørs pålæsningsrampe. Vi brugte alt dette, inklusiv et kæmpe hul i gulvet som vi rent faktisk sænkede kameraet og kameramanden gennem. De ville have det rodet, og det imødekom vi gerne. Maskinen skulle selv starte musikken. Så maskinen ville starte, den ville køre et stykke, reagere med ting på vejen, trykke Play på en iPod eller båndafspiller eller noget som ville starte afspilningen. Og maskinen skulle forblive synkroniseret gennem hele forløbet. Og nu vi taler om synkronisering, de ville have den synkroniseret til rytmen og ramme specifikke takter hen ad vejen. Okay. (Latter) De ville have den til at stoppe præcis til tiden. Okay, så nu skal tidsplanen fra start til slut være perfekt. Og de ville have musikken til at forsvinde på et særligt tidspunkt i videoen og have de rigtige lyde fra maskinen til at spille en del af sangen. Og som om dét ikke var nok, alle disse utroligt komplicerede ting - de ville have det i en enkelt sammenhængende optagelse.
And we wanted to make sure that we did something that would work for a music video. So we came up with a list of requirements, the "10 commandments," and they were, in order of ascending difficulty: The first is "No magic." Everything that happened on screen had to be very easily understood by a typical viewer. The rule of thumb was that, if my mother couldn't understand it, then we couldn't use it in the video. They wanted band integration, that is, the machine acting upon the band members, specifically not the other way around. They wanted the machine action to follow the song feeling. So as the song picks up emotion, so should the machine get grander in its process. They wanted us to make use of the space. So we have this 10,000-square-foot warehouse we were using, divided between two floors. It included an exterior loading dock. We used all of that, including a giant hole in the floor that we actually descended the camera and cameraman through. They wanted it messy, and we were happy to oblige. The machine itself would start the music. So the machine would get started, it would travel some distance, reacting along the way, hit play on an iPod or a tape deck or something that would start playback. And the machine would maintain synchronization throughout. And speaking of synchronization, they wanted it to sync to the rhythm and to hit specific beats along the way. Okay. (Laughter) They wanted it to end precisely on time. Okay, so now the start to finish timing has to be perfect. And they wanted the music to drop out at a certain point in the video and actual live audio from the machine to play part of the song. And as if that wasn't enough, all of these incredibly complicating things, right, they wanted it in one shot.
(Latter)
(Laughter)
(Klapsalver)
(Applause)
Okay. Så, lige nogle statistikker over nogle af de ting vi var igennem i processen. Maskinen selv har 89 forskellige interaktioner. Det tog os 85 forsøg at få det filmet før vi var tilfredse. Af de 85 forsøg, var der kun tre som rent faktisk fuldendte hele turen. Vi ødelagde to klaverer og 10 fjernsyn undervejs. Vi tog til byggemarkedet langt over hundrede gange. (Latter) Og vi mistede en højhælet sko da en af vores teknikere, Heather Knight, efterlod sin højhælede sko -- efter en god middag, og kom tilbage til konstruktionen -- og efterlod den i en bunke af ting og sager. Og en anden teknikker tænkte, "Jamen, det ville da være en rigtig god ting at bruge." Og endte med at bruge den som en rigtig god udløser. Og den er faktisk med i maskinen.
Okay. So, just some statistics about what we went through in the process. The machine itself has 89 distinct interactions. It took us 85 takes to get it on film to our satisfaction. Of those 85 takes, only three actually successfully completed their run. We destroyed two pianos and 10 televisions in the process. We went to Home Depot well over a hundred times. (Laughter) And we lost one high-heeled shoe when one of our engineers, Heather Knight, left her high-heeled shoe -- after a nice dinner, and returned back to the build -- and left it in a pile of stuff. And another engineer thought, "Well, that would be a really good thing to use" and ended up using it as a really nice trigger. And it's actually in the machine.
Så, hvad lærte vi fra alt dette? Altså, efter at have færdiggjort dette har vi mulighed for at træde et skridt tilbage og reflektere på nogle af tingene. Og vi lærte at alle små ting "stinker". Små kugler i træspor bliver virkelig påvirket af luftfugtighed og temperatur og små mængder støv, og de falder ud af deres spor; de præcise sporvinkler gør det svært at få lavet rigtigt. Og alligevel følger en bowlingkugle altid den samme rute Den er ligeglad hvad temperaturen er, det er ligegyldigt hvad der ligger i vejen; den ender ganske simpelt hvor den skal. Men uanset hvor meget de små ting "stinker", så var vi nødt til at starte et sted, så vi havde noget at arbejde ud fra. Og så må man starte med det. Man må fokusere på det. Små ting "stinker" men de er selvfølgelig essentielle, ikke?
So what did we learn from all of this? Well, having completed this, we have the opportunity to step back and reflect on some of the things. And we learned that small stuff stinks. Little balls in wooden tracks are really susceptible to humidity and temperature and a little bit of dust, and they fall out of the tracks, the exact angles makes it hard to get right. And yet, a bowling ball will always follow the same path. It doesn't matter what temperature it is, doesn't matter what's in its way; it will pretty much get where it needs to go. But as much as the small stuff stinks, we needed somewhere to start, so that we would have somewhere to go. And so you have to start with it. You have to focus on it. Small stuff stinks, but, of course, it's essential, right?
Hvad ellers? Planlægning er utroligt vigtigt. (Latter) Du ved, vi brugte masser af tid på at få ideer og endda bygge nogle af disse ting. Det er blevet sagt at "Ingen krigsplan overlever kontakt med fjenden". Jeg tror vores fjende var fysikken, (Latter) og hun er en ond lærerinde. Ofte har vi været nødt til at fjerne ting som et resultat af dårlig timing eller æstetik og hvad ved jeg. Så mens planlægning er vigtig, så er fleksibilitet det også. Disse er alle de ting som i sidste ende ikke blev en del af den færdige maskine. Desuden, put de driftsikre ting til sidst, de ting som virker hver gang. Igen, overgangen fra småt til stort er relevant her. Den lille Lego-bil i starten af videoen er en reference til den store, rigtige bil nær slutningen af videoen. Den store, rigtige bil virker hver gang; der er ingen problemer med den. Den lille havde for vane at forsøge at hoppe af sporet og det er et problem. Men man vil ikke være nødt til at nulstille hele maskinen fordi Lego-bilen i slutningen ikke virker, vel. Så sæt den allerførst, således at hvis den fejler, så ved du i det mindste at du ikke skal stille hele maskinen op igen.
What else? Planning is incredibly important. (Laughter) You know, we spent a lot of time ideating and even building some of these things. It's been said that, "No battle plan survives contact with the enemy." I think our enemy was physics -- (Laughter) and she's a cruel mistress. Often, we had to pull things out as a result because of timing or aesthetics or whatever. And so while planning is important, so is flexibility. These are all things that ended up not making it into the final machine. So also, put reliable stuff last, the stuff that's going to run every time. Again, small to large is relevant here. The little Lego car in the beginning of the video references the big, real car near the end of the video. The big, real car works every time; there's no problem about it. The little one had a tendency to try to run off the track and that's a problem. But you don't want to have to reset the whole machine because the Lego car at the end doesn't work, right. So you put that up front so that, if it fails, at least you know you don't have to reset the whole thing.
Livet kan være noget rod. Der var utroligt svære øjeblikke under konstruktionen af denne ting. Måneder blev tilbragt i dette lillebitte kolde varehus. Og så den vidunderlige glæde vi havde da vi endelig færdiggjorde det. Så det er vigtigt at huske at uanset om det er god eller skidt, "This Too Shall Pass"
Life can be messy. There were incredibly difficult moments in the building of this thing. Months were spent in this tiny, cold warehouse. And the wonderful elation that we had when we finally completed it. So it's important to remember that whether it's good or it's bad, "This Too Shall Pass."
Mange tak.
Thank you very much.
(Klapsalver) Og nu, for at introducere
(Applause) And now to introduce
deres musikvideo har vi OK Go
their music video, we have OK Go.
OK Go: En introduktion. Hej TEDxUSC. Vi er OK Go. Hvad vi laver? Ah, vi hænger bare ud med vores Grammy pris. Det tror jeg vi kan gøre bedre. Hej TEDxUSC. Vi er OK Go. Har I læst "Natural Curiosity Cabinet"? Jeg mener, "Curiosity" -- beklager. Lad mig prøve igen. Vi har brug for flere åndsvage ting ud over "The Cabinet of Natural Curiosities." Tims hat med solur. Har du set det nye arbejde de har lavet på Waltz Towers? Undskyld, start igen. (Hundegøen) Hunde. Hej TEDxUSC. Vi er OK Go og det her er vores nye video "This Too Shall Pass" [Uklart] Okay, vi kan stadig gøre den bedre tror jeg, ja.. Den der var ret god. Det bliver bedre.
OK Go: An introduction. Hello TEDxUSC. We are OK Go. What are we doing? Oh, just hanging out with our Grammy. What what! It think we can do better than this. Hello TEDxUSC. We are OK Go. Have you read the "Natural Curiosity Cabinet?" I mean, "Curiosity" -- excuse me. Let me start again. We need some more ridiculous things besides "The Cabinet of Natural Curiosities." Tim's sundial hat. Have you seen the new work they've done to the Waltz Towers? Sorry, start again. (Barking) Dogs. Hello, TEDxUSC. We are OK Go, and this our new video, "This Too Shall Pass." [unclear] Kay, we can still do one better I think, yeah. That one's pretty good. It's getting better.
(Musik)
(Music)
♫ Du ved du ikke kan blive ved med at lade det trække dig ned ♫
♫ You know you can't keep letting it get you down ♫
♫ Og du kan ikke blive ved med at trække dødvægten rundt ♫
♫ And you can't keep dragging that dead weight around ♫
♫ Hvis der ikke er meget at holde om ♫
♫ If there ain't all that much to lug around ♫
♫ Du må hellere tage benene på nakken når du rammer jorden ♫
♫ Better run like hell when you hit the ground ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Du kan ikke stoppe børnenes dans ♫
♫ You can't stop these kids from dancing ♫
♫ Hvorfor ville du gøre det? ♫
♫ Why would you want to? ♫
♫ Især når du allerede får dit ♫
♫ Especially when you're already getting yours ♫
♫ For hvis dit sind ikke bevæger og dine knæ ikke kan bøjes ♫
♫ Cuz if your mind don't move and your knees don't bend ♫
♫ Så skal du ikke bebrejde børnene igen ♫
♫ Well don't go blaming the kids again ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Giv slip ♫
♫ Let it go ♫
♫ This too shall pass (Ordsprog) ♫
♫ This too shall pass ♫
♫ Giv slip ♫
♫ Let it go ♫
♫ This too shall pass ♫
♫ This too shall pass ♫
♫ Du ved du ikke kan blive ved med at lade det trække dig ned ♫
♫ You know you can't keep letting it get you down ♫
♫ Nej, du kan ikke lade det blive ved med at trække dig ned ♫
♫ No, you can't keep letting it get you down ♫
♫ Giv slip ♫
♫ Let it go ♫
♫ This too shall pass ♫
♫ This too shall pass ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
♫ Når morgenen kommer ♫
♫ When the morning comes ♫
(Jubel)
(Cheering)