Seven years ago, a student came to me and asked me to invest in his company. He said, "I'm working with three friends, and we're going to try to disrupt an industry by selling stuff online." And I said, "OK, you guys spent the whole summer on this, right?" "No, we all took internships just in case it doesn't work out." "All right, but you're going to go in full time once you graduate." "Not exactly. We've all lined up backup jobs." Six months go by, it's the day before the company launches, and there is still not a functioning website. "You guys realize, the entire company is a website. That's literally all it is." So I obviously declined to invest.
Prije sedam godina jedan me student pitao da uložim u njegovu tvrtku. Rekao je: "Radim s tri prijatelja i pokušat ćemo promijeniti industriju prodavajući stvari online." Ja sam odgovorio: "OK, na tome ste radili cijelo ljeto, zar ne?" "Ne, odrađivali smo prakse za slučaj da ovo ne upali." "OK, ali kad diplomirate, bavit ćete se time na puno radno vrijeme." "I ne baš. Imamo rezervne opcije." Prođe šest mjeseci, tvrtka se treba pokrenuti idući dan, a web stranica još uvijek ne radi. "Dečki, valjda shvaćate da je stranica poanta tvrtke. Tvrtka JE stranica." Jasno, odbio sam uložiti.
And they ended up naming the company Warby Parker.
Na kraju su nazvali tvrtku Warby Parker.
(Laughter) They sell glasses online. They were recently recognized as the world's most innovative company and valued at over a billion dollars. And now? My wife handles our investments. Why was I so wrong?
(Smijeh) Prodaju naočale online. Nedavno su dobili titulu najinovativnije tvrtke na svijetu, a vrijednost im je preko milijardu dolara. A sada? Moja žena vodi naše investicije. Zašto sam bio toliko u krivu?
To find out, I've been studying people that I come to call "originals." Originals are nonconformists, people who not only have new ideas but take action to champion them. They are people who stand out and speak up. Originals drive creativity and change in the world. They're the people you want to bet on. And they look nothing like I expected. I want to show you today three things I've learned about recognizing originals and becoming a little bit more like them.
Kako bih otkrio, počeo sam proučavati takozvane "originalce". Originalci su nekonformisti, ljudi koji ne samo da imaju nove ideje, nego i poduzimaju sve da ih ostvare. Ljudi koji se ističu i progovaraju. Originalce pokreće kreativnost i promjena u svijetu. To su ljudi na koje se želiš kladiti. I uopće ne izgledaju kako sam mislio. Želim vam pokazati tri stvari koje sam naučio o prepoznavanju originalaca i kako im postati sličniji.
So the first reason that I passed on Warby Parker was they were really slow getting off the ground. Now, you are all intimately familiar with the mind of a procrastinator. Well, I have a confession for you. I'm the opposite. I'm a precrastinator. Yes, that's an actual term. You know that panic you feel a few hours before a big deadline when you haven't done anything yet. I just feel that a few months ahead of time.
Prvi razlog zašto sam odbio Warby Parker je zato što im je trebalo puno vremena da se pokrenu. Svi ste blisko upoznati s umom prokrastinatora. Pa, moram vam nešto priznati. Ja sam upravo suprotno. Ja sam prekrastinator. Da, taj termin postoji. Znate onu paniku koju osjetite nekoliko sati prije važnog roka kad još niste ni započeli. Ja to osjetim mjesecima unaprijed.
(Laughter)
(Smijeh)
So this started early: when I was a kid, I took Nintendo games very seriously. I would wake up at 5am, start playing and not stop until I had mastered them. Eventually it got so out of hand that a local newspaper came and did a story on the dark side of Nintendo, starring me.
To je rano počelo: kad sam bio dijete, jako sam ozbiljno shvaćao Nintendo igrice. Probudio bih se u 5 ujutro i igrao bez prestanka dok ih ne bih savladao. Na kraju je to toliko izmaklo kontroli da su u lokalnim novinama napisali priču o tamnoj strani Nintenda, sa mnom u glavnoj ulozi.
(Laughter)
(Smijeh)
(Applause)
(Pljesak)
Since then, I have traded hair for teeth.
Od tad sam zamijenio kosu za zube.
(Laughter)
(Smijeh)
But this served me well in college, because I finished my senior thesis four months before the deadline. And I was proud of that, until a few years ago. I had a student named Jihae, who came to me and said, "I have my most creative ideas when I'm procrastinating." And I was like, "That's cute, where are the four papers you owe me?"
Ali, to mi je pomoglo tijekom faksa jer sam završio diplomski rad četiri mjeseca prije roka. I time sam se ponosio, do prije nekoliko godina. Jihae, jedna od mojih studentica, mi je rekla: "Najkreativnija sam kad prokrastiniram." Rekao sam joj: "Super, gdje su četiri seminara koja mi duguješ?"
(Laughter)
(Smijeh)
No, she was one of our most creative students, and as an organizational psychologist, this is the kind of idea that I test. So I challenged her to get some data. She goes into a bunch of companies. She has people fill out surveys about how often they procrastinate. Then she gets their bosses to rate how creative and innovative they are. And sure enough, the precrastinators like me, who rush in and do everything early are rated as less creative than people who procrastinate moderately. So I want to know what happens to the chronic procrastinators. She was like, "I don't know. They didn't fill out my survey."
Ne, bila je među najkreativnijim studenatima, a ja kao organizacijski psiholog ispitujem upravo takve zamisli. Izazvao sam je da prikupi podatke. Otišla je u hrpu tvrtki. Dala je zaposlenicima upitnike o tome koliko često prokrastiniraju. Zatim je pitala njihove šefove da ocijene koliko su kreativni i inovativni. I uistinu, prekrastinatori poput mene, koji krenu i naprave sve na vrijeme, su ocijenjeni kao manje kreativni od ljudi koji umjereno prokrastiniraju. Zato me zanimalo što je s kroničnim prokrastinatorima. Rekla je: "Ne znam, oni nisu ispunili upitnik."
(Laughter)
(Smijeh)
No, here are our results. You actually do see that the people who wait until the last minute are so busy goofing off that they don't have any new ideas. And on the flip side, the people who race in are in such a frenzy of anxiety that they don't have original thoughts either. There's a sweet spot where originals seem to live. Why is this? Maybe original people just have bad work habits. Maybe procrastinating does not cause creativity.
Ne, evo naših rezultata. Uistinu vidite da su ljudi koji čekaju do zadnjeg trena toliko zauzeti gubljenjem vremena da nemaju novih ideja. Suprotno od njih, ljudi koji žure su toliko nervozni da ni oni nemaju originalnih ideja. Postoji idealna točka u kojoj žive originalci. Zašto je to tako? Možda originalci zapravo imaju loše radne navike. Možda prokrastinacija ne potiče kreativnost.
To find out, we designed some experiments. We asked people to generate new business ideas, and then we get independent readers to evaluate how creative and useful they are. And some of them are asked to do the task right away. Others we randomly assign to procrastinate by dangling Minesweeper in front of them for either five or 10 minutes. And sure enough, the moderate procrastinators are 16 percent more creative than the other two groups. Now, Minesweeper is awesome, but it's not the driver of the effect, because if you play the game first before you learn about the task, there's no creativity boost. It's only when you're told that you're going to be working on this problem, and then you start procrastinating, but the task is still active in the back of your mind, that you start to incubate. Procrastination gives you time to consider divergent ideas, to think in nonlinear ways, to make unexpected leaps.
Kako bismo to saznali, proveli smo nekoliko pokusa. Pitali smo ljude da smisle nove poslovne ideje, a onda su zasebni čitatelji procijenili koliko su korisne i kreativne. Neke od njih smo pitali da odmah obave zadatak. Druge smo nasumice odabrali da prokrastiniraju postavljajući pred njih igricu Minesweeper na pet ili deset minuta. I uistinu, umjereni prokrastinatori su 16% kreativniji od druge dvije grupe. Minesweeper je super igrica, ali ne uzrokuje ona taj efekt, jer ako igraš igricu prije nego što saznaš za zadatak, nema povećanja kreativnosti. Tek kad ti kažu da ćeš raditi na tom zadatku, i onda počneš prokrastinirati, ali još uvijek imaš zadatak na pameti, tek tada počneš promišljati. Prokrastiniranje ti daje vremena da promisliš o raznim idejama, da misliš izvan okvira i da stvaraš neočekivane poveznice.
So just as we were finishing these experiments, I was starting to write a book about originals, and I thought, "This is the perfect time to teach myself to procrastinate, while writing a chapter on procrastination." So I metaprocrastinated, and like any self-respecting precrastinator, I woke up early the next morning and I made a to-do list with steps on how to procrastinate.
Taman kad smo privodili kraju ove pokuse, počeo sam pisati knjigu o originalcima te sam pomislio: "Ovo je idealna prilika da se naučim kako prokrastinirati, dok pišem poglavlje o prokrastinaciji." Tako sam metaprokrastinirao, te sam se, poput svakog prekrastinatora koji drži do sebe, probudio rano iduće jutro i napravio popis koraka kako prokrastinirati.
(Laughter)
(Smijeh)
And then I worked diligently toward my goal of not making progress toward my goal. I started writing the procrastination chapter, and one day -- I was halfway through -- I literally put it away in mid-sentence for months. It was agony. But when I came back to it, I had all sorts of new ideas. As Aaron Sorkin put it, "You call it procrastinating. I call it thinking." And along the way I discovered that a lot of great originals in history were procrastinators. Take Leonardo da Vinci. He toiled on and off for 16 years on the Mona Lisa. He felt like a failure. He wrote as much in his journal. But some of the diversions he took in optics transformed the way that he modeled light and made him into a much better painter. What about Martin Luther King, Jr.? The night before the biggest speech of his life, the March on Washington, he was up past 3am, rewriting it. He's sitting in the audience waiting for his turn to go onstage, and he is still scribbling notes and crossing out lines. When he gets onstage, 11 minutes in, he leaves his prepared remarks to utter four words that changed the course of history: "I have a dream." That was not in the script. By delaying the task of finalizing the speech until the very last minute, he left himself open to the widest range of possible ideas. And because the text wasn't set in stone, he had freedom to improvise.
Zatim sam marljivo radio prema cilju da ne napredujem prema cilju. Počeo sam pisati poglavlje o prokrastinaciji te sam jednog dana, nasred posla, ostavio poglavlje usred rečenice da tako stoji mjesecima. Bilo je grozno. Ali, kad sam se vratio poglavlju, bio sam prepun novih ideja. Kako bi Aaron Sorkin rekao: "Vi to zovete prokrastinacijom, ja to zovem razmišljanjem." Putem sam otkrio da su mnogi od originalaca kroz povijest zapravo bili prokrastinatori. Leonardo da Vinci, na primjer. Tijekom 16 godina mučio se s Mona Lisom. Osjećao se neuspješnim. Tako je zapisao u dnevnik. No, baveći se proučavanjem optike kao vrstom razonode promijenio je način prikazivanja svjetla te je postao boljim umjetnikom. Ili Martin Luther King mlađi. Noć prije najbitnijeg govora u njegovom životu, za Marš na Washington, bio je budan do 3 ujutro, mijenjajući ga. Sjedi u publici, čeka da izađe na pozornicu, i još je uvijek dodaje i briše rečenice. Nakon 11 minuta na pozornici, ostavlja bilješke koje je pripremio kako bi izgovorio riječi koje su promijenile tijek povijesti: "I have a dream". To nije bilo u bilješkama. Odgađajući završavanje govora do zadnjeg trenutka, otvorio se najširoj lepezi mogućih ideja. Baš zato jer tekst nije bio zacrtan unaprijed, bio je slobodan improvizirati.
Procrastinating is a vice when it comes to productivity, but it can be a virtue for creativity. What you see with a lot of great originals is that they are quick to start but they're slow to finish. And this is what I missed with Warby Parker. When they were dragging their heels for six months, I looked at them and said, "You know, a lot of other companies are starting to sell glasses online." They missed the first-mover advantage. But what I didn't realize was they were spending all that time trying to figure out how to get people to be comfortable ordering glasses online. And it turns out the first-mover advantage is mostly a myth. Look at a classic study of over 50 product categories, comparing the first movers who created the market with the improvers who introduced something different and better. What you see is that the first movers had a failure rate of 47 percent, compared with only 8 percent for the improvers. Look at Facebook, waiting to build a social network until after Myspace and Friendster. Look at Google, waiting for years after Altavista and Yahoo. It's much easier to improve on somebody else's idea than it is to create something new from scratch. So the lesson I learned is that to be original you don't have to be first. You just have to be different and better.
Prokrastinacija je porok kad je u pitanje produktivnost, ali može biti vrlina za kreativnost. Kod mnogih izvrsnih originalaca može se primjetiti da lako započnu, ali sporo završavaju zadatak. To mi je promaklo s Warby Parkerom. Kad su odugovlačili tijekom šest mjeseci, pogledao sam ih i rekao: "Znate, dosta drugih tvrtki je započelo s prodavanjem naočala online." Propustili su prednost prvog u igri. Ali, ono što ja nisam tad shvatio je da su sve to vrijeme pokušavali shvatiti kako da se ljudi naviknu naručivati naočale online. Na kraju ispada da je prednost prvog igrača zapravo mit. Pogledajmo jedno klasično istraživanje više od 50 proizvodnih kategorija, uspoređujući prve igrače koji su stvorili tržište s unapređivačima koji su došli s nečim novim i boljim. Vidljivo je da prvi igrači imaju stopu neuspjeha od 47%, dok unapređivači imaju samo 8%. Pogledajte Facebook, koji je čekao da izgradi društvenu mrežu nakon Myspacea i Friendstera. Pogledajte Google, godinama nakon Altaviste i Yahooa. Puno je lakše poboljšati nečiju ideju, nego stvoriti nešto od nule. Iz toga sam naučio, da bi bio originalan, ne moraš biti prvi. Moraš biti drugačiji i bolji.
But that wasn't the only reason I passed on Warby Parker. They were also full of doubts. They had backup plans lined up, and that made me doubt that they had the courage to be original, because I expected that originals would look something like this.
Ali to nije jedini razlog zašto sam odbio Warby Parker. Oni su također bili sumnjičavi. Imali su rezervne planove, i zbog toga sam posumnjao da se usude biti originalni, jer sam očekivao da će originalci izgledati ovako nekako.
(Laughter)
(Smijeh)
Now, on the surface, a lot of original people look confident, but behind the scenes, they feel the same fear and doubt that the rest of us do. They just manage it differently. Let me show you: this is a depiction of how the creative process works for most of us.
Na površini mnogo originalaca djeluje samopouzdano, ali, iza te maske imaju jednake strahove i sumnje kao i mi. Samo se drukčije s njima ophode. Pokazat ću vam: ovo je prikaz kako većini nas djeluje kreativni proces.
(Laughter)
(Smijeh)
Now, in my research, I discovered there are two different kinds of doubt. There's self-doubt and idea doubt. Self-doubt is paralyzing. It leads you to freeze. But idea doubt is energizing. It motivates you to test, to experiment, to refine, just like MLK did. And so the key to being original is just a simple thing of avoiding the leap from step three to step four. Instead of saying, "I'm crap," you say, "The first few drafts are always crap, and I'm just not there yet." So how do you get there? Well, there's a clue, it turns out, in the Internet browser that you use. We can predict your job performance and your commitment just by knowing what web browser you use. Now, some of you are not going to like the results of this study --
Tijekom istraživanja otkrio sam da postoje dvije vrste sumnje. Sumnja u samog sebe i u ideju. Sumnja u samog sebe te koči. Paralizira te. Ali, sumnja u ideju te pokreće. Potiče te da ispituješ, da eksperimentiraš, da poboljšavaš, kao što je Marthin Luther King napravio. Ključna značajka originalaca je zapravo jako jednostavna: poanta je izbjeći prijelaz s trećeg na četvrtki korak. Umjesto da kažete: "Ja sam sranje," recite: "Prvi pokušaji su uvijek sranje i još nisam na razini." Kako da dođete na razinu? Čini se da postoje naznake u tome koji Internet preglednik koristite. Možemo predvidjeti vaš poslovni učinak i predanost prema Internet pregledniku koji koristite. Nekima od vas se neće svidjeti rezultati ovog istraživanja,
(Laughter)
(Smijeh)
But there is good evidence that Firefox and Chrome users significantly outperform Internet Explorer and Safari users. Yes.
ali, postoje dokazi da su korisnici Firefoxa i Chromea značajno učinkovitiji od korisnika Internet Explorera i Safarija. Da!
(Applause)
(Pljesak)
They also stay in their jobs 15 percent longer, by the way. Why? It's not a technical advantage. The four browser groups on average have similar typing speed and they also have similar levels of computer knowledge. It's about how you got the browser. Because if you use Internet Explorer or Safari, those came preinstalled on your computer, and you accepted the default option that was handed to you. If you wanted Firefox or Chrome, you had to doubt the default and ask, is there a different option out there, and then be a little resourceful and download a new browser. So people hear about this study and they're like, "Great, if I want to get better at my job, I just need to upgrade my browser?"
Oni također ostaju 15% duže na poslu. Zašto? To nije tehnička prednost. Sva četiri Internet preglednika imaju sličnu prosječnu brzinu tipkanja i imaju sličnu razinu informatičkog znanja. Stvar je u tome kako ste dobili preglednik. Jer ako koristite Internet Explorer ili Safari, oni su već bili instalirani na vašem računalu, a vi ste prihvatili zadanu opciju koja vam je bila pružena. Ako ste htjeli Firefox ili Chrome, znači da ste posumnjali u tu opciju i zapitali se postoji li drugačija, a zatim ste morali biti snalažljivi i preuzeti novi preglednik. Ljudi, kad saznaju za ovo istraživanje, kažu: Super, znači ako želim bit bolji na poslu samo moram promijeniti preglednik?
(Laughter)
(Smijeh)
No, it's about being the kind of person who takes the initiative to doubt the default and look for a better option. And if you do that well, you will open yourself up to the opposite of déjà vu. There's a name for it. It's called vuja de.
Ne, radi se o tome da budete tip osobe koja preuzima inicijativu i sumnja u zadanu opciju te traži bolju. Ako to dobro radite, otvorit ćete se prema nečemu suprotnom od deja vua. Postoji naziv za to. Zove se vuja de.
(Laughter)
(Smijeh)
Vuja de is when you look at something you've seen many times before and all of a sudden see it with fresh eyes. It's a screenwriter who looks at a movie script that can't get the green light for more than half a century. In every past version, the main character has been an evil queen. But Jennifer Lee starts to question whether that makes sense. She rewrites the first act, reinvents the villain as a tortured hero and Frozen becomes the most successful animated movie ever. So there's a simple message from this story. When you feel doubt, don't let it go.
Vuja de je kad pogledate u nešto što ste već mnogo puta vidjeli i odjednom to vidite novim očima. Poput scenarista koji pogleda u scenarij koji već pola stoljeća ne može dobiti zeleno svijetlo. U svakoj je verziji dosad glavni lik bila zla kraljica. Ali, Jennifer Lee počinje preispitivati ima li to smisla. I tako iznova napiše prvi čin, negativac postane izmučeni heroj, a Snježno kraljevstvo najuspješniji animirani film ikad. Postoji jednostavna pouka iz ove priče. Kad posumnjaš, nemoj pustiti sve.
(Laughter)
(Smijeh)
What about fear? Originals feel fear, too. They're afraid of failing, but what sets them apart from the rest of us is that they're even more afraid of failing to try. They know you can fail by starting a business that goes bankrupt or by failing to start a business at all. They know that in the long run, our biggest regrets are not our actions but our inactions. The things we wish we could redo, if you look at the science, are the chances not taken.
A što je sa strahom? Originalci se također boje. Strahuju od neuspjeha, ali ono po čemu se razlikuju od nas je što još više strahuju o toga da ni ne pokušaju. Znaju da mogu podbaciti ako pokrenu posao koji propadne ili ako uopće ne pokrenu posao. Znaju da na duge staze ne žalimo zbog onog što smo učinili, već zbog onog što nismo. Stvari koje želimo promijeniti, ako pogledate znanost, su prilike koje nismo iskoristili.
Elon Musk told me recently, he didn't expect Tesla to succeed. He was sure the first few SpaceX launches would fail to make it to orbit, let alone get back, but it was too important not to try. And for so many of us, when we have an important idea, we don't bother to try. But I have some good news for you. You are not going to get judged on your bad ideas. A lot of people think they will. If you look across industries and ask people about their biggest idea, their most important suggestion, 85 percent of them stayed silent instead of speaking up. They were afraid of embarrassing themselves, of looking stupid. But guess what? Originals have lots and lots of bad ideas, tons of them, in fact. Take the guy who invented this. Do you care that he came up with a talking doll so creepy that it scared not only kids but adults, too? No. You celebrate Thomas Edison for pioneering the light bulb.
Elon Musk mi je nedavno rekao da nije očekivao da će Tesla uspjeti. Bio je siguran da prvih nekoliko SpaceX-ovih lansiranja neće ni doći u orbitu, a kamo li se tek vratiti, ali bilo je prevažno da ne bi ni pokušao. A većina se nas, kad imamo bitnu ideju, ne potrudi ni pokušati. Ali, imam dobre vijesti za vas. Nitko vas neće suditi na temelju vaših loših ideja. Mnogo ljudi misli da hoće. Ako pogledate po raznim granama i upitate ljude za njihove najveće ideje, najbitnije prijedloge, 85% njih će ostati šutjeti umjesto da progovore. Strahuju da će osramotiti, da će ispasti glupo. Ali, pogodite što? Originalci imaju hrpu loših ideja, stvarno tonu loših ideja. Čovjek koji je izumio ovo, na primjer. Je li vam bitno da je izumio lutku koja govori koja je toliko jeziva da straši i djecu i odrasle? Ne. Veličate Thomasa Edisona jer je izumio žarulju.
(Laughter)
(Smijeh)
If you look across fields, the greatest originals are the ones who fail the most, because they're the ones who try the most. Take classical composers, the best of the best. Why do some of them get more pages in encyclopedias than others and also have their compositions rerecorded more times? One of the best predictors is the sheer volume of compositions that they generate. The more output you churn out, the more variety you get and the better your chances of stumbling on something truly original. Even the three icons of classical music -- Bach, Beethoven, Mozart -- had to generate hundreds and hundreds of compositions to come up with a much smaller number of masterpieces. Now, you may be wondering, how did this guy become great without doing a whole lot? I don't know how Wagner pulled that off. But for most of us, if we want to be more original, we have to generate more ideas.
Ako pogledate po raznim granama, najveći originalci su oni koji najviše podbacuju, jer se oni i najviše trude. Kao klasični skladatelji, na primjer, najbolji od najboljih. Zašto se nekima posveti više stranica u encikolopediji od drugih te se njihove skladbe opet i iznova snimaju? Jedan od pokazatelja je sam opus koji proizvedu. Što više toga proizvedete, to je veća raznolikost i veće su šanse da nabasate na nešto uistinu originalno. Čak su i tri ikone klasične glazbe, Bach, Beethoven, Mozart morale proizvesti stotine i stotine skladbi kako bi došle do mnogo manjeg broja remek-djela. Možda se sad pitate kako je ovaj tip postao velikan a da se i nije baš toliko potrudio? Nemam pojma kako je Wagneru to uspjelo. Ali, za većinu nas, ako želimo biti originalni, moramo stvoriti više ideja.
The Warby Parker founders, when they were trying to name their company, they needed something sophisticated, unique, with no negative associations to build a retail brand, and they tested over 2,000 possibilities before they finally put together Warby and Parker. So if you put all this together, what you see is that originals are not that different from the rest of us. They feel fear and doubt. They procrastinate. They have bad ideas. And sometimes, it's not in spite of those qualities but because of them that they succeed.
Dok su smišljali ime za tvrtku, osnivatelji Warby Parkera tražili su nešto profinjeno, jedinstveno, bez negativnih konotacija za maloprodajnu marku te su testirali preko 2000 mogućnosti prije nego su konačno sastavili Warby i Parker. Kad sve to zbrojite, postane vam jasno da originalci i nisu toliko različiti od nas. Strahuju i sumnjaju. Prokrastiniraju. Imaju loše ideje. I ponekad, upravo zbog tih kvaliteta, a ne njima unatoč, oni uspiju.
So when you see those things, don't make the same mistake I did. Don't write them off. And when that's you, don't count yourself out either. Know that being quick to start but slow to finish can boost your creativity, that you can motivate yourself by doubting your ideas and embracing the fear of failing to try, and that you need a lot of bad ideas in order to get a few good ones.
Dakle, kad uočite te stvari, nemojte ponoviti moju pogrešku. Nemojte ih otpisati. Nemojte otpisati ni sebe kada je o vama riječ. Znajte da brzim započinjanjem, a sporim završavanjem možete poboljšati kreativnost, da se možete motivirati sumnjajući u svoje ideje i prihvaćajući strah od neuspjeha, te da trebate mnogo loših ideja da biste došli do nekoliko dobrih.
Look, being original is not easy, but I have no doubt about this: it's the best way to improve the world around us.
Da, nije tako lako biti originalan, ali uopće ne sumnjam da je to najbolji način da poboljšamo svijet oko nas.
Thank you.
Hvala.
(Applause)
(Pljesak)