Tyler Cowen: Be suspicious of simple stories
The TED Interview: The end of our 50-year stagnation | Tyler Cowen
Some believe our world has changed at a rapid pace in recent decades. From the rise of the internet to the proliferation of startups spinning out inventions, it can certainly seem that way. In this episode, though, economist Tyler Cowen argues that none of this has really transformed the ways we live over the last 50 years. But he contends that ...
Rory Sutherland: Life lessons from an ad man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.