To write his first studio album in decades, "A Map of the Floating City," Thomas Dolby has been working in the inspirational setting of a restored lifeboat. At TED2010 he premieres a gorgeous, evocative song from that album -- about one night with a legend. He's backed by members of the modern string quartet Ethel.

David Byrne sings the Talking Heads' 1988 hit, "(Nothing But) Flowers." He's accompanied by Thomas Dolby and string quartet Ethel, who made up the TED2010 house band.

Singer/songwriter Eddi Reader performs "Kiteflyer's Hill," a tender look back at a lost love. With Thomas Dolby on piano.

Violinist Natalie MacMaster and TED Musical Director Thomas Dolby play Dolby's original song "Blue Is a River" in this ethereal duet -- with a little dancing.

Singer/songwriter Eddi Reader performs "What You Do With What You've Got," a meditation on a very TED theme: how to use your gifts and talents to make a difference. With Thomas Dolby on piano.

Featuring the vocals and mischievous bell-playing of accordionist and singer Rachelle Garniez, the TED House Band -- led by Thomas Dolby on keyboard -- delivers this delightful rendition of the Edith Piaf standard "La Vie en Rose."

Caroline Lavelle plays the cello like a sorceress casting a spell, occasionally hiding behind her wild mane of blond hair as she sings of pastoral themes. She performs "Farther than the Sun," backed by Thomas Dolby on keyboards.

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.