Often people make decisions that are not "rational" from a purely economical point of view — meaning that they don't necessarily lead to the best result. Why is that? Are we just bad at dealing with numbers and odds? Or is there a psychological mechanism behind it? Sara Garofalo explains heuristics, problem-solving approaches based on previous e...

Chi ha visto il film “Inception” sa che il parassita più resistente è un’idea. La neuroscienziata Sara Garofalo aggiunge che per instillare un’idea basta una parola. Linguaggio e pensiero sono elementi distinti, ma strettamente interconnessi quando si tratta di interpretare il mondo che ci circonda. Come funziona questo legame bidirezionale?

Often people make decisions that are not “rational” from a purely economical point of view, meaning that they don’t necessarily lead to the best result. Why is that? Are we just bad at dealing with numbers and odds? Or is there a psychological mechanism behind it? Sara Garofalo explains heuristics, problem-solving approaches based on previous ex...

After moving to Brazil in 1993, Sarah dedicated her life to making a difference to the lives of Brazil’s street connected children by setting up Happy Child International, which has helped over 11,500 children. Her work lead to her receiving an MBE in 2012. Following from this, she has set up the incredible global campaign ‘It’s a penalty’ which...