Niro Sivanathan: The counterintuitive way to be more persuasive
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.
Niro Sivanathan: What if your arguments don't add up? | Niro Sivanathan | TEDxLondonBusinessSchool
Dr Niro Sivanathan talks about how a cognitive quirk in the evaluation of information holds important implications for how to communicate to ensure our messages are effective and influential. Dr Niro Sivanathan is an Associate Professor of Organizational Behavior at LBS, where he speaks, teaches, and consults on topics of influence, negotiations...