As founder of the Ig Nobel awards, Marc Abrahams explores the world's most improbable research. In this thought-provoking (and occasionally side-splitting) talk, he tells stories of truly weird science -- and makes the case that silliness is critical to boosting public interest in science.

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies...

One afternoon, Kees Moeliker got a research opportunity few ornithologists would wish for: A flying duck slammed into his glass office building, died, and then ... what happened next would change his life. [Note: Contains graphic images and descriptions of sexual behavior in animals.]