Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns
"In my lifetime, I have never lived one day of peace in my country," says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key in...
Jose Miguel Sokoloff: Why thinking outside the box is overrated
Global President of MullenLowe Creative Council Jose Miguel Sokoloff explains why one should look inside the box, when seeking creative solutions. To demonstrate this, he draws upon his own successful advertising campaign which played a key part in ensuring peace in Colombia by demobilising guerrilla fighters over Christmas. He explains his theo...