In this visually dazzling talk, Jonathan Drori shows the extraordinary ways flowering plants -- over a quarter million species -- have evolved to attract insects to spread their pollen: growing 'landing-strips' to guide the insects in, shining in ultraviolet, building elaborate traps, and even mimicking other insects in heat.

In this brief talk from TED U 2009, Jonathan Drori encourages us to save biodiversity -- one seed at a time. Reminding us that plants support human life, he shares the vision of the Millennium Seed Bank, which has stored over 3 billion seeds to date from dwindling yet essential plant species.

Pollen goes unnoticed by most of us, except when hay fever strikes. But microscopes reveal it comes in stunning colors and shapes -- and travels remarkably well. Jonathan Drori gives an up-close glimpse of these fascinating flecks of plant courtship.

Starting with four basic questions (that you may be surprised to find you can't answer), Jonathan Drori looks at the gaps in our knowledge -- and specifically, what we don't about science that we might think we do.