![Jason McCue: Terrorism is a failed brand](https://pi.tedcdn.com/r/pe.tedcdn.com/images/ted/c19e2e6d99c5085c8cc4742c56dbf66988f3b4bc_1600x1200.jpg?h=200)
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.