Humankind has been looking for the giant squid (Architeuthis) since we first started taking pictures underwater. But the elusive deep-sea predator could never be caught on film. Oceanographer and inventor Edith Widder shares the key insight -- and the teamwork -- that helped to capture the squid on film for the first time.

Some 80 to 90 percent of undersea creatures make light -- and we know very little about how or why. Bioluminescence expert Edith Widder explores this glowing, sparkling, luminous world, sharing glorious images and insight into the unseen depths (and brights) of the ocean.

In the deep, dark ocean, many sea creatures make their own light for hunting, mating and self-defense. Bioluminescence expert Edith Widder was one of the first to film this glimmering world. At TED2011, she brings some of her glowing friends onstage, and shows more astonishing footage of glowing undersea life.

David Gallo shows jaw-dropping footage of amazing sea creatures, including a color-shifting cuttlefish, a perfectly camouflaged octopus, and a Times Square's worth of neon light displays from fish who live in the blackest depths of the ocean. This short talk celebrates the pioneering work of ocean explorers like Edith Widder and Roger Hanlon.